Boiling Apple down to its adjectives

[Originally posted Sept. 15, 2009 on Fortune.com]

Last week we counted how many times Apple (AAPL) marketing chief Phil Schiller used the words "amazing" and "incredible" in his presentation at the "It's only rock and roll event." (Answer: an incredible 15 times each.)

Now someone who calls himself justanotherguy84 has taken the exercise one step further. He (or possibly she) has posted a 2-minute YouTube video of the entire Sept. 9 event stripped of just about everything but the adjectives.

Ever wonder how Steve Jobs and company leave the indelible impression that Apple's products are really great, really easy and just plain awesome?

Check it out below the fold.




Thanks to reader Urs in Zurich for the tip.

See also:

• Apple's iPad: The awesome 3-minute version
• Battle of the buzzwords: Apple vs. Microsoft
• Apple's amazing, incredible Phil Schiller

[Follow Philip Elmer-DeWitt on Twitter @philiped]