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Sunday, January 3, 2010

How many iPhones did Apple sell? (Q1 2010)

A preview of what Wall Street expects from Apple's Q1 2010

[Originally posted Jan. 3, 2010 on Fortune.com]

Apple's (AAPL) first fiscal quarter ended on Saturday, Dec. 26, front-loading the company's 2010 results with what is likely to be its biggest quarter of the year.

We won't learn the actual results until they are released later this month, but most analysts who follow the stock have already made educated guesses about how that quarter went, starting with Apple's fastest-growing product line: the iPhone.

We've gathered some of those estimates below, and will add to the list as more come in. They range from a high of 11.3 million iPhones from Broadpoint Amtech's Brian Marshall to a low of 7.6 million from Morgan Keegan's Tavis McCourt.

Even at low end, that would represent a 10.8% increase from the previous record of 7.37 million iPhones, set last September.

Below the fold: The estimates (iPhone unit sales in millions).


Analyst, Affiliation iPhones (millions) Date of est.
Brian Marshall, Broadpoint AmTech 11.30 1/3/10
Peter Misek, Canaccord Adams 10.30 1/3/10
Shaw Wu, Kauffman Brothers 9.50 12/30/09
Yair Reiner, Oppenheimer Equity Res. 9.50 12/8/09
Gene Munster, Piper Jaffray 9.30 1/6/10
Doug Reid, Thomas Weisel 8.89 12/28/09
Kathryn Huberty, Morgan Stanley 8.75 1/3/10
Jeff Fidacaro, Susquehanna Financial 8.70 1/6/10
Nehal Chokshi, Technology Insights 8.68 1/4/10
Deagol, Apple Finance Board 8.65 1/3/10
Chris Whitmore, Deutsche Bank 8.50 11/29/09
Ben Reitzes, Barclay's Capital 8.50 1/7/10
Turley Muller, Financial Alchemist 8.40 1/4/10
Mark Moskowitz, J.P. Morgan 8.17 1/4/10
Tavis McCourt, Morgan Keegan 7.60 1/13/10
. . . . . . .
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[Follow Philip Elmer-DeWitt on Twitter @philiped]

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