Apple 2.0 Archives

Mac news from outside the reality distortion field • PHILIP ELMER-DEWITT

Monday, February 1, 2010

Apple's iPad vs. the netbooks

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By 2011, Apple will have captured 7% of the low-end computer market, says an analyst [Originally posted Feb. 1, 2010 on Fortune.com ] ...
Tuesday, January 26, 2010

Apple's earnings: The Street's big miss

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The professional analysts were bested -- once again -- by the bloggers [Originally posted Jan. 29, 2010, on Fortune.com ] There's a...
Tuesday, January 5, 2010

How many Macs did Apple sell? (Q1 2010)

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The second in a series of previews of Apple's results for the first fiscal quarter of 2010 [Originally posted Jan. 5, 2010 on Fortun...
Sunday, January 3, 2010

How many iPhones did Apple sell? (Q1 2010)

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A preview of what Wall Street expects from Apple's Q1 2010 [Originally posted Jan. 3, 2010 on Fortune.com ] Apple's ( AAPL ) fi...
Tuesday, December 22, 2009

Can Steve Jobs unplug cable TV?

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CBS and Disney may join Apple's $30 per month TV service, says the Wall St. Journal [Originally posted Dec. 22, 2009 on Fortune.com ]...
Sunday, December 20, 2009

Hedge funds: Riding the AAPL slingshot

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Jason Schwarz's "Seven Reasons the Shorts Love Apple" is an investor's must-read [Originally posted Dec. 20, 2009 on Fo...
Saturday, December 19, 2009

Video: Three bullets and a MacBook

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Lily Sussman is back from Egypt with the laptop that got "blown up" at the Israeli border [Originally posted Dec. 19, 2009, on ...
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Wednesday, December 16, 2009

Morgan Stanley drinks the Apple Kool-Aid

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The investment bank has seen the future and it looks a lot like the iPhone [Originally posted Dec. 16, 2009 on Fortune.com ] Apple...
Sunday, December 6, 2009

The Gray Lady visits the App Store

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Apple's controversial software emporium gets a sympathetic hearing at the New York Times [Originally posted Dec. 6, 2009 on Fortune.co...
Friday, December 4, 2009

Ad wars: Droid manly; iPhone girly

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Motorola targets young men with its most testosterone-heavy TV commercial yet [Originally posted Dec. 4, 2009 on Fortune.com ] Someone ...
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Philip Elmer-DeWitt
A collection of some of Apple 2.0's most popular posts. For the latest Mac news from outside the reality distortion field, visit Apple 2.0 at Brainstorm Tech. (See My Web Page in Complete Profile below.)
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